Ad Tech Companies

Navigate the path toward more accurate data-driven products.

With Traverse, you can access 100% deterministic match data in real time. Our data is secure, independent, and reliable, and we allow you to associate your cookie with unique internet and mobile device users so you can develop more accurate data-driven products. Whether you’re building personalization, onboarding, retargeting, or cross-channel products, you and Traverse are a perfect match.

How can I use this data?

Your people-based marketing products are only as effective as the data powering them. Unlock the power of our deterministic match data to make your onboarding, retargeting, and cross-channel initiatives more accurate.

1

Traverse

2

Ad Tech Companies

3

Marketers

Traverse provides a secure and reliable way for ad tech companies to receive de-identified and non-personal data from publishers and associate their own cookie.

Onboarding

Activate offline audiences online across devices and engagement channels.

Device graphs

Use 1:1 matches as a truth set for your device graph.

Website personalization

Deliver optimized experiences to anonymous website visitors.

Attribution

Increase media spend efficiency using hashed email addresses and other unique identifiers.

Traverse’s deterministic data coupled with data-driven products give marketers the ability to deliver more relevant communications to customers and prospects.

How can I use this data?

Your people-based marketing products are only as effective as the data powering them. Unlock the power of our deterministic match data to make your onboarding, retargeting, and cross-channel initiatives more accurate.

1

Traverse

Traverse provides a secure and reliable way for ad tech companies to receive de-identified and non-personal data from publishers and associate their own cookie.

2

Ad Tech Companies

 

Onboarding

Activate offline audiences online across devices and engagement channels.

Device graphs

Use 1:1 matches as a truth set for your device graph.

Attribution

Increase media spend efficiency using hashed email addresses and other unique identifiers.

Website personalization

Deliver optimized experiences to anonymous website visitors.

3

Marketers

Traverse’s deterministic data coupled with data-driven products give marketers the ability to deliver more relevant communications to customers and prospects.

Getting started is as easy as 1-2-3:

1

SIGN licensing agreement.

2

SEND your pixel or tag.

3

RECEIVE hashes to fuel people-based marketing.

“Our margins with Traverse are much higher than banners, sponsorships, and magazine ads we sell.”

Stuart Hochwert

President, Prime Publishing, LLC

Read Case Study

Receive a free test.

Still not sure? Test us out. We offer a free 30-day trial so you can determine if we’re a good fit.

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