Marketers

Get a second chance to make a first impression.

Reconnect and engage with your prospects and customers.

Traverse uses Identity Resolution to deliver powerful solutions for Email Marketers.

Traverse Email Retargeting

Leverage the power of email to recapture unidentified prospects who leave your website.

Deliver your message to these high value prospects through a trusted publisher, ensuring your message is delivered and read.

Get a second chance to make a first impression.

How it works

Consumer

Visits a marketer’s website and leaves without converting.

1

Marketer

Doesn’t have an email address for the user.

2

Traverse

Recognizes the user and locates a trusted publisher that has an opt-in relationship with that subscriber.

3

Publisher

Sends a retargeting email to the consumer with the marketer’s creative.

Consumer

Revisits the marketer’s website and converts.

Traverse Email Reactivation

Recover lost revenue and reconnect with your inactive subscribers when they are ready to engage.

Traverse monitors anonymous activity across our publisher network to identify when your inactive subscribers are online and in-market for your products and services.

Recover lost revenue from your inactive subscribers and grow your email list.

How it works

1

Give

Give us a list of your inactive, hashed email addresses.

2

Send

Traverse identifies in-market subscribers, sends your reactivation campaign to a sample, tracks engagement, and optimizes accordingly.

3

Automate

After testing, we’ll automate the campaign to trigger reactivation messages in real-time to your target audience.

“Our gross margins with Traverse are much higher than banners, sponsorships, and magazine ads we sell.”

Stuart Hochwert

President, Prime Publishing, LLC

Read Case Study

“Having Traverse’s management team of smart people that really understand both email and identity management and resolution is critical to the success of [our] data matching partnerships.”

Jack Hogan

CTO, Lifescript

Read Case Study

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