Publishers

Unlock the true value of your data.

Traverse generates incremental revenue for publishers by providing a secure and privacy-conscious way to license unique hashed registration data to ad tech companies. Only de-identified personal and non-personal information is shared, protecting you from data leakage and safeguarding your user experience. Let Traverse help unlock the value of your data.

How will my data be used?

Traverse de-identifies your data so that no personal information is compromised, and all superfluous data is removed to protect you from data leakage. Then, we license the deterministic match data to ad tech companies for:

  • Onboarding
  • Device graphs

  • Attribution
  • Website personalization

  • Onboarding
  • Device graphs
  • Attribution
  • Website personalization
  • CRM email retargeting
  • Prospect email retargeting

Get paid.

Our 80/20 revenue share model ensures our interests are aligned and that you get compensated fairly.

1

Publishers

80%

2

Traverse

20%

3

Ad Tech Companies

4

Marketers

Capture hashed registration data on their sites and send it to Traverse.

Provides a secure and reliable way to license de-identified and non-personal data to ad tech companies.

Use this deterministic data in real time to create cross-channel products for marketers.

Use these deterministic data products to deliver more relevant communications to their customers.

1

Publishers

80%

Capture hashed registration data on their sites and send it to Traverse.

2

Traverse

20%

Provides an anonymous, secure, and reliable way to license deterministic data to ad tech companies.

3

Ad Tech Companies

Use deterministic data in real time to create cross-channel products for marketers.

4

Marketers

Use these products to communicate with their customers on an individual level.

Estimate your monthly revenue

Enter your number of monthly logged-in users, and get an estimate of much you can make.

Your estimated monthly revenue:
0

Getting started is as easy as 1-2-3

1

SIGN publisher agreement.

 

2

IMPLEMENT a single tag on
your website(s).

 

 

3

GET PAID every month.

 

“Our gross margins with Traverse are much higher than banners, sponsorships, and magazine ads we sell.”

Stuart Hochwert

President, Prime Publishing, LLC

Read Case Study

“Having Traverse’s management team of smart people that really understand both email and identity management and resolution is critical to the success of [our] data matching partnerships.”

Jack Hogan

CTO, Lifescript

Read Case Study

Get started.

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