Get a second chance to make a first impression.

Reconnect and engage with your prospects and customers.

Traverse uses Identity Resolution to deliver powerful solutions for Email Marketers.

Traverse Email Activation

Reach new audiences via email who look like your best customers.

Traverse monitors anonymous activity across our publisher network to identify signals that correlate with activity from your most engaged customers and creates a model for identifying new prospects. In partnership with our publishers, we send your offer, gather performance feedback, and optimize the program over time.

Find your next most engaged customer.

How it works



Give us a list of your inactive, hashed email addresses.



Traverse identifies in-market subscribers, sends your reactivation campaign to a sample, tracks engagement, and optimizes accordingly.



After testing, we’ll automate the campaign to trigger reactivation messages in real-time to your target audience.

Traverse Email Retargeting

Leverage the power of email to recapture unidentified prospects who leave your website.

Deliver your message to these high value prospects through a trusted publisher, ensuring your message is delivered and read.

Get a second chance to make a first impression.

How it works


Visits a marketer’s website and leaves without converting.



Doesn’t have an email address for the user.



Recognizes the user and locates a trusted publisher that has an opt-in relationship with that subscriber.



Sends a retargeting email to the consumer with the marketer’s creative.


Revisits the marketer’s website and converts.

“Our gross margins with Traverse are much higher than banners, sponsorships, and magazine ads we sell.”

Stuart Hochwert

President, Prime Publishing, LLC

Read Case Study

“Having Traverse’s management team of smart people that really understand both email and identity management and resolution is critical to the success of [our] data matching partnerships.”

Jack Hogan

CTO, Lifescript

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