Publishers

Unlock the true value of your data.

Traverse helps you generate incremental revenue and increase subscriber engagement.

Publishers have not been adequately compensated for the value that their data delivers. Traverse’s mission is to even the playing field, allowing you to generate incremental revenue in a secure and privacy-conscious way.

Traverse Email Retargeting

Send highly relevant email retargeting advertisements directly to your subscribers who have recently visited brands online.

Traverse Email Retargeting allows you to send email on behalf of marketers and earn incremental revenue from opt-in relationships with your email subscribers.

Discover how to earn incremental revenue from every click.

How it works

Consumer

Visits a marketer’s website and leaves without converting.

1

Marketer

Doesn’t have an email address for the user.

2

Traverse

Recognizes the user and locates a trusted publisher that has an opt-in relationship with that subscriber.

3

Publisher

Sends a retargeting email to the consumer with the marketer’s creative.

Consumer

Revisits the marketer’s website and converts.

Traverse Data Monetization

License de-identified and non-personal data to ad tech companies.

Traverse de-identifies your data so that no personal information is compromised, and all superfluous data is removed to protect you from data leakage. Then, we license the deterministic match data to ad tech companies for their use in onboarding, attribution, device graphs, website personalization, and more.

Discover how much incremental revenue you can make each month.

Our 80/20 revenue share model ensures our interests are aligned and that you get compensated fairly.

1

Publishers

Capture hashed registration data on their sites and send it to Traverse.

1

Publishers

Capture hashed registration data on their sites and send it to Traverse.

2

Traverse

Provides a secure and reliable way to license de-identified and non-personal data to ad tech companies.

2

Traverse

Provides an anonymous, secure, and reliable way to license deterministic data to ad tech companies.

3

Ad Tech Companies

Use this deterministic data in real time to create cross-channel products for marketers.

3

Ad Tech Companies

Use deterministic data in real time to create cross-channel products for marketers.

4

Marketers

Use these deterministic data products to deliver more relevant communications to their customers.

4

Marketers

Use these products to communicate with their customers on an individual level.

Getting started is as easy as 1-2-3

1

SIGN publisher agreement.

 

2

IMPLEMENT a single tag on
your website(s).

 

 

3

GET PAID every month.

 

“Our gross margins with Traverse are much higher than banners, sponsorships, and magazine ads we sell.”

Stuart Hochwert

President, Prime Publishing, LLC

Read Case Study

“Having Traverse’s management team of smart people that really understand both email and identity management and resolution is critical to the success of [our] data matching partnerships.”

Jack Hogan

CTO, Lifescript

Read Case Study

Get started.

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